marketers are particularly interested in postpurchase behavior because it

A. To attract and maintain habitual purchasers, marketers spend considerable effort. Company. Brenda wants a new car that will be dependable transportation and look good. consumers may view their roles differently in different countries. In a _____ situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision. Phil put down the phone and told Alice, "I just love that customer. He has no experience as a pilot or airplane mechanic. To determine the market potential for its particular product or service, a firm should use. Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. The student body president is the __________ in the buying center. Jennifers spending decisions are heavily influenced by her family, her peers, and her religious education. C. avoids social, situational conflicts. Most Americans tend to take access to global products and services for granted. Which of the following is NOT true about web portals? There are five types of risks associated with purchase decisions. with low individualism symbolism when confronted with a time oriented culture. looking through the internal records of a firm, often found on the company website. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Kindly login to access the content at no cost. What role(s) do the sales reps play in the buying center? C) avoids situational conflicts. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. temporary promotional discounts). Chinas standard of living has dropped over the past 30 years. The _____________ situation usually involves more members of a buying center and involves more time to complete than the other buying situations. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? Marketers frequently design customer relationship management programs to, 67. there are fewer franchising opportunities in global markets. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. efforts to stimulate choices among government agencies. Diffusion Let us complete them for you. Tariffs artificially lower prices and therefore lower demand. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. The business will probably place a straight rebuy order. These three brands make up her _____ set. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. Generally, people buy one product or service instead of another because they. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. Situational factors sometimes override psychological and social factors in the consumer decision process. Autocratic buying centers are characterized by. Unlock the answer question 1.) The skydiving team's buying center has a(n) __________ organizational culture. developing brand names that are meaningless in known languages. Phil is most likely selling to a firm in what kind of buying situation? Marketing Chapter 6 Sample/practice exam 23 February 2018 - Studocu D. entails actual rather than potential customers. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. focus on providing information to and making the sales approach to the one decision maker. provide a satisfaction guarantee or return policy. provides insights on the information search process. Which of the following is currently a negative factor for foreign investment in Russia? Marketers are particularly interested in postpurchase behavior because it:_______. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. B) offers insights into information search methods. Russia lags behind most European countries in use of the Internet. provides insights on the information search process. Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. create post-election exuberance.C. Which country is Europe's largest Internet market, with Internet users growing at a rate of 14 percent annually? Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. $22 involves actual rather than potential customers . What role does John play in this situation? Jordana is trying to reduce her customers __________ risk. achieve standardized pricing across affected industries.D. Darrell knows satisfied customers will create word of mouth referrals for him. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. Companies can help to overcome language difficulties in using brands by. Growth has been relatively equal for both developed and less developed nations. Brad is trying to avoid __________ business blunders. provide a hotline to immediately address customer feedback.E. Alex decides to make a donation to the Autism Research Institute. Andr was addressing his __________ risk. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Portals are strictly for buying and selling tangible products. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. Frank acts as the __________ in the business department buying center. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. No; the sales rep should be looking for new customers instead. The global product strategy a firm chooses depends on, Although China represents one of the largest markets for soup in the world, Campbells Soup Company had to invest considerable time and effort in making changes to its existing products because Chinese people are accustomed to preparing their soup fresh. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. Let us have a look at your work and suggest how to improve it! internalize impulse attitudes.E. She wants to satisfy both functional and psychological needs. False. Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. $20 China drastically restricts the goods it allows U.S. companies to export to China. A time frame when the devices are needed. Many specialty portals have been created to serve specialized needs. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to Franchising limits profit potential, since profits will have to be split with the franchisee. Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Which of the following statements best describes global expansion through a strategic alliance? 62. This is an example of using a. distribution is more heavily regulated in developing countries. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. consumers functional needs are greater than their psychological needs. In doing so, Anita is evaluating which component of the market assessment? See Page 1. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. prefer to avoid doing extended problem solving. Which of the following would be an example of glocalization of the Fiesta? attempt to get one "friend" on the committee to support his products. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. promote products more frequently in traditional media. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. They participate together in a trading bloc. He also bought a trailer for his lawn maintenance business. C. $27 When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. The Big Mac Index is a measure of economic health in a country. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. Brad is trying to avoid __________ business blunders. consumers weigh performance risk against functional needs when assessing their attitudes. Most "big box" retailers regularly move products from one aisle to another. using the Internet to find what other consumers feel about a specific product or service. focus exclusively on the head of the buying center. Darrell sells custom cabinets for upscale residential homes. The three levels in between are. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. No; this is a waste of time since straight rebuys are straightforward and easy to handle. The growth rate of the world population will remain relatively constant in the future. a. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. The same product design and features in all countries, with variations in the promotional campaigns country by country. to contribute to the theoretical knowledge in those disciplines. Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward "American" brand cars. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Joanna is at what level in Maslows Hierarchy of Needs? If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. Not knowing the roles of key players in the buying process could cause a sales representative to, While no one in the firm has discussed it, Brad notices everyone else seems to dress more casually on Fridays during the summer. extend problem solving beyond ritual consumption. 2.1.2: Buying-Process Stages - Business LibreTexts Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. Based on population growth rates in different regions, he should consider that. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. Feel free to get in touch with us via email. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. In B2B buying systems decisions are often made. achieve standardized pricing across affected industries. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? assist them in their internal information search. A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. When Walmart considers reordering items for its stores, its buyers are instructed to negotiate price concessions, quality improvements, and/or added options. through community debating organizations. involves both compensatory and noncompensatory consumers. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. Which component of Alexs attitude toward autism research does this represent? simplifying the supply chain needed to make goods and services available. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? What is the final stage in the business-to-business buying process? Variations in the product design and the promotional campaign country by country. Franks Pizza oven is broken and Frank will need to buy a replacement. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? customer dissatisfaction.C. is working on the first marketing plan the firm has ever used. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction The features on their list are called __________. Gerald will likely use a(n) __________ strategy. 72. 74. The acronym RFP, when used by those involved in business-to-business buying, stands for. This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. Marketing 3310 - Ch. 6 Flashcards | Quizlet B Marketers are particularly interested in postpurchase behavior because it. how consumers decide to make their purchases. to maximize postpurchase cognitive dissonance. Marketers are particularly interested in postpurchase behavior because it. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Russian consumers have little interest in online shopping. Which of the following is one of the global entry strategies? India is one of the fastest growing markets and has one of the youngest populations in the world. An organizations culture reflects the __________ that guide its employees behavior. This requirement is used to keep suppliers "on their toes.". postpurchase dissonance.C. involves actual rather than potential customers. Brands can be extremely valuable domestically, but challenging internationally. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. Which of the following social factors explain this type of influence? When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps feedback will be sought on car models and features, but the final decision will be made by higher levels of management. Which of these is NOT a disadvantage of franchising? It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. economic. She was, planning to expand into new markets, and she was, considering pricing. If a firm wants to conduct a country market analysis, it must look at major economic factors using well-established metrics. Marketing Unit 2 Flashcards | Quizlet Population shifts are causing a decline in the percentage of people in the middle class. perceive it to be the better value for them. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. A. involves both compensatory and noncompensatory consumers. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. involves actual rather than potential customers. This site is using cookies under cookie policy . C. $27 the gross purchasing power of domestic goods and services plus international income. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. carefully demonstrate how to maintain the finish on his cabinets. When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. situational. Which of the following is NOT one of the four factors affecting consumers search processes? Refer to Figure 4-8. Marketers are particularly interested in __________ behavior because it The franchisor might end up training a future competitor. entrees, and desserts not listed on their standard menu. analyzing consumer data for postpurchase dissonance signals. They are the four countries known for the highest levels of bribery in business and government. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Question 8 marketers are particularly interested in - Course Hero personal selling techniques.C. Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Most Indian citizens shop in large retail outlets. The internal search is characterized by. extend decision rules to the customer complaint desk. Reginald plays the __________ in the buying center. promises and assurances to clients.E. I got another big order, and they just keep on coming." Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. Which of the following is a potential negative factor for foreign investment in China? Globalization refers to the process by which goods, services, capital, people, and ideas. provide a hotline to immediately address customer feedback. Which of the following is NOT one of the major trade agreements affecting global marketing? redefine determinant attributes. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys. Henri will engage in a(n) __________ process. buyers' remorseC. a consumer recognizes an unsatisfied need. and Postpurchase Processes - JSTOR 62. This requirement is designed to. After need recognition and product specification, many firms using the B2B buying process. Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. Belgium, Romania, Ireland and the Czech Republic. A(n) _____ forms when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. provide a satisfaction guarantee policy.D. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. Ford Motor Company decided to sell the Fiesta around the globe. the value of a countrys exports minus its imports. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his: With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. China is now the second-largest economy and the third-largest market for U.S. exports. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. She had not planned to buy it, but decided on the spot to buy one and try it. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. All of these statements are true about web portals. Paula is concerned with __________. require business sellers to be consistent in their marketing mixes. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? the global population is expected to grow at staggering rates indefinitely. always include his firm in their universal set.C. offended the nondecision makers by assuming they had more power than they did. James is probably concerned with __________ risk. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. Apple has nurtured this __________ component of their customers attitudes. provide the proper cleaning fluid to use on the cabinets. they must go through many different types of distribution channels. Nearly all small businesses have consensus buying centers. Firms attempt to respond quickly to complaints, hoping to, 69. A) globe Marketers frequently design customer relationship management programs to. He does not want to take a lot of risk and he is willing to limit his control of international stores.

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